gamify stock option plans?
Key talent does not settle for a ‘simple’ salary. As companies work hard on attracting and retaining key talent, they often opt for virtual stock option plans. Great plan, isn’t it? Up until the moment you realise key talent does not see the virtual stock option plans as a bonus. Together with Sharesquare we gamified their virtual stock option plan.
It is an incomprehensible construction full of suspicious buzzwords like ‘exit’, ‘vesting’ and ‘milestones’. So here is the challenge: How to make a gift look like a gift?
For the virtual stock option to work well, employees must understand the scheme and find it beneficial. Long and wordy agreements are out of question.
For entrepreneurs and their teams, the name of the game is: increasing the value of the company. The stock option plan should reflect this hassle. We have, therefore, decided to explain how the virtual stock option plan works in a form of game rules. They show how to maximise the company value and the personal bonuses, as well as when the bonuses get paid out and to whom.
Of course, the important legal concepts of vesting, exit and milestones must be addressed. We decided to explain them without actually mentioning the buzzwords. No confusion, just simple game rules.
We want to avoid abstract words. Therefore, instead of using the word ‘vesting’, we talk about the rules on earning points. Simple, but you get the gist of it.
Now it is time to increase the value of the company and hence increase the value of employee’s points. The bonus is only paid out in case of an ‘exit’. We make sure to define what an ‘exit’ is.
In every good game you can choose who you want to be. Virtual stock option plan is not different. Instead of using terms of ‘good leaver’ and ‘bad leaver’ the characters are called ‘climber’, ‘cheerleader’ and ‘saboteur’. It is up to you to choose the one you want to be and how you want to play the game.
Interested to work together? We'd love to get in touch.
Explore other projects
make personnel handbooks more engaging?
We believe employment agreements and handbooks should represent company values and the work environment. New employees interact with these documents and get their first impressions about the company from them. A dynamic and innovative company should have a dynamic, innovative, and engaging employment contract.
visualize complex competition law concepts?
The renowned law firm Scott+Scott asked us to create a set of visuals to support a high profile collective action case. The purpose was to explain complex competition law concepts to the civil court.
engage employees to make sustainable choices?
The sustainable employment agreement engages employees to make more sustainable choices. For example, as an employee you receive extra holidays if you choose to go on holiday by train, bicycle or on foot.
explain complex and multi-layered proceedings about MH17?
The Legal Roadmap MH17 is launched! This book and website (both in English & Dutch) is a user-friendly overview of the legal proceedings related to the downing of Flight MH17 to enable everyone to better understand the complex legal issues & procedures involved. Available for free at www.mh17.legal.
summarize government policy about parental leave?
Changing legislation can affect existing employment agreements. Such is the case of the new Dutch law on parental leave.
bridge the gap between citizens and social legal professionals?
Amsterdam has a vast network of social counsellors, legal desks, legal stores, neighbourhood teams, legal consultation hours and other (informal) legal aid providers. But citizens have a hard time finding the right desk. This project aims to close the gap between citizens and legal professionals.
explain complex restructuring legislation to prospective clients?
For a large Dutch firm we created an interactive white paper about the new Dutch Whoa legislation. Together with the client we divided the subject matter in 9 simple questions. This simplifies the structure and adds a logical information hierarchy.
integrate company values in an employment agreement?
PHYSEE wanted to change the perspective on employee agreements. Together we created an agreement that reflects the company and its values.
create a set of re-usable legal design templates for a boutique firm?
Studio Greenfort allows lawyers to create stunning legal design projects.
convey corporate governance policy to the business?
As companies grow, their corporate governance become more complex. Increasing demands on the board and impacting smooth decision making. That's why we make fully interactive governance dashboard. For management and supervisory boards. To ensure the right information is always at hand.
enable lawyers to use the power of legal design themselves?
To help De Roos attract top talent and to challenge current team members, we developed De Roos Legal Design Academy. A training program focussed on developing the skills needed for the lawyer of the future.
create a clear contract for influencers?
Designing contracts for young influencers with an immense follower base on social media platforms.
catch the essence of jurisprudence in a one page column?
Together with the editorial board of Ars Aequi we create a monthly visual column in which we explain famous Dutch legal judgements.