From legal document to understandable privacy statement
Municipality of Utrecht
January 2024
From complex to clear
The municipality processes personal data in more than 90 different processes. From parking permits to social assistance applications. All these processes need to be clearly explained to residents. We therefore developed a new structure that is not based on the municipal organization, but on the resident's world.
In the privacy plaza, users can easily navigate to the situation that is relevant to them. Legal terms like 'Fiscal parking enforcement' and 'Administrative law instruments' were translated into understandable language without losing their legal meaning.
The result is a privacy statement that not only meets all legal requirements but is also truly understood by Utrecht residents. This makes privacy something tangible that fits with a modern, transparent government.
The insight provided to citizens and the scalability of this concept appeals to the jury: other municipalities can follow this example, which will help citizens quickly and easily understand what happens with their data.
We used B1-level language throughout. A term like "automated decision-making", which is quite essential in the GDPR, is not understood by the average person.
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Savannah Koomen
Lawyer + designer