You can think of us as legal imagineers; with the endless creativity of design and a rich imagination, anything is imaginable. Good design helps the imagination of judges, clients, colleagues, consumers: of everyone who faces the law.
No client comes to a lawyer to complicate his case. No manager goes to "legal" for an illegible contract. We are there for them, for all those lawyers who want to use the law for what it is made to do: to solve problems, not to cause them. Legal design makes the law work for you.
The expression "to write is to delete" does not seem to apply to lawyers. Contracts tend to expand; rules attract more rules. When the forest of rules has grown thick, legal designers can cut, prune and mow until we can see the forest through the trees again. Less is more? Certainly! Fewer rules lead to more clarity.